Call for
Reckitt Catalyst 2025 Cohort
About Organisation
Reckitt is home to some of the world’s most trusted health and hygiene brands. With over 40,000 colleagues representing 125 nationalities, its purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. Reckitt’s brands inspire confidence through science, quality, and excellence in execution. Beyond products, the company invests in programmes and partnerships that expand equitable access to health, hygiene and sanitation for underserved communities. By mobilising its people, capital and technical expertise, Reckitt works to close systemic gaps that prevent vulnerable populations from living healthy lives. Its approach blends evidence-led innovation with inclusive entrepreneurship, backing founders and organisations that build resilient, financially sustainable solutions. Through initiatives such as Reckitt Catalyst, the company leverages scale, market networks and domain know‑how to accelerate solutions that can be replicated and sustained long after programme support ends. Reckitt’s commitment is long term, impact-focused and rooted in collaboration with local actors, researchers, public agencies and social innovators worldwide.
About the Grant
Reckitt Catalyst is a five‑year global commitment to fund, mentor and elevate 200 social innovators by 2030, scaling access to health and Water, Sanitation and Hygiene (WASH) for 5 million people. Selected finalists will join a six‑month accelerator delivered with Yunus Social Innovation and the Health Innovation Exchange, receiving tailored skills-based mentorship, expert-led training and flexible capital of up to USD 30,000 per venture. Participants gain heightened visibility, access to public procurement pathways, and entry into a community of practice across the health and hygiene ecosystem. The programme targets legally registered entities operating in Nigeria, South Africa, Kenya, Brazil, Mexico, India, Indonesia and Pakistan, prioritising women and underrepresented founders. Eligible solutions span preventive and public health enablement, decentralised screening and diagnostics, accessible care delivery and disease management, mental health, FemTech, access to medicines, and WASH innovations focused on decentralisation, information, education and community management. The initiative explicitly welcomes ethical AI, deep tech and business models with strong financial sustainability, including B2B approaches with system-level transformation potential and B2C models that radically reduce costs for underserved populations.
Who can Apply?
Eligible applicants are legally registered for‑profit or not‑for‑profit entities in the target markets (Nigeria, South Africa, Kenya, Brazil, Mexico, India, Indonesia, Pakistan) with a mission to expand access to health and/or WASH. Founders/partners must be 18+ and the venture must either be a social business or intend to become one. The organisation should generate revenue with a model that underpins long‑term financial sustainability and have at least one full‑time team member. A minimum of two people (a founder/partner plus one other professional, founder or employee) must commit to participate in all programme sessions. The solution must directly or indirectly align with the call’s purpose and at least one of the identified challenge areas in health or WASH. Preference is given to: women‑led enterprises (51%+ female ownership and/or majority women in leadership); underrepresented founders (including LGBTQIA+, BIPOC, people with disabilities, immigrants/refugees, low‑income communities, and youth); ventures embedding ethical AI; deep‑tech innovations; B2B models with strong financial sustainability; radical, affordable B2C approaches; initiatives improving access to medicines; and culturally aware, digitally enabled mental health tools. Priority beneficiary groups include women and girls, youth and children, urban informal settlements, and remote or rural populations.
How to Apply?
Prepare a concise application detailing your problem statement, solution, impact to date, eligible geography(ies), financial sustainability model, and team (including two committed participants). Demonstrate how you address health and/or WASH challenges and meet the legal and operational criteria. Submit the full application and required documents before 10 August 2025.
Application Deadline
Last Date To Apply
For more information, please visit the grant website here.