Fujifilm is a global leader engaged in diverse business domains across Healthcare, Electronics, and Imaging. With its origins rooted in photographic film, Fujifilm has consistently evolved by applying its technological expertise to create innovative solutions that positively impact society. The company is committed to delivering products and services that improve quality of life, support medical advancements, drive progress in imaging and content creation, and contribute to the development of cutting-edge technologies. Fujifilm places a strong emphasis on innovation, sustainability, and social contribution, striving to remain at the forefront of creativity and technical excellence. By expanding into healthcare and electronics while retaining its core strength in imaging, Fujifilm has established itself as a brand trusted worldwide. Its vision is to empower people and creators with tools that help them express, communicate, and inspire. In line with this, Fujifilm continues to develop initiatives that nurture creative talent and foster collaboration between technology and artistry. The organisation aims not only to serve individual creators but also to contribute broadly to cultural enrichment and community progress by supporting meaningful projects that leave a positive mark on the world.

The GFX Challenge Grant Program, initiated by Fujifilm in 2021, is designed to support aspiring photographers and videographers in bringing their creative visions to life. This program provides both financial and technical assistance to emerging and promising creators, offering them opportunities to produce impactful projects with significant meaning. Awardees may submit projects in either still photography or video format, making the grant versatile for different types of creative expression. The program awards two levels of grants: the Global Grant Award, which provides $10,000, and the Regional Grant Award, which provides $5,000. Both awards include complimentary use of Fujifilm’s GFX System camera body and two GF lenses during the project period, along with expert mentoring and technical support from Fujifilm specialists. At the conclusion of the project in May 2026, the recipients’ work will be showcased globally on the official Fujifilm platform and through a series of exhibitions across various countries. This initiative not only supports the creation of meaningful content but also provides recipients with a platform to share their vision with a wider audience, reinforcing Fujifilm’s mission to nurture creativity and inspire society through imaging technology.