How a New Marketing Engine Fueled Growth

The case study of a Ed-tech company Toprankers highlights how the company successfully addressed its challenges and achieved significant results by implementing a robust marketing engine.

Here’s a breakdown of the challenges they faced, key steps taken and the results achieved.

CHALLENGES

1.Lack of a robust strategy to reach the target audience effectively.

2.Inability to convey the brand message authentically and convincingly and hence difficulty in lead generation.

Quality Over Quantity

Steps Taken to resolve the challenges.

1

Skills and Talent Development

We conducted a thorough analysis of team's current skill sets and talent requirements, leading to improvements in the existing team and the recruitment of experience marketing professionals where needed.
2

Competitive Analysis

We conducted a thorough competitive analysis to understand competitors' strategies, communication methods, and pricing strategies and accordingly tweak our marketing strategies.
3

Marketing Initiatives

By implementing a mix of paid and organic marketing initiatives, including SEO refinement, content marketing, social media, YouTube marketing, and paid ads optimization, we were able to scale the marketing efforts of Toprankers.
4

Brand Narrative Refinement

We refined its brand narrative to establish itself as a preferred platform for unconventional careers, ensuring that the messaging was clear and compelling across all marketing channels. And was a key differentiating factor in lead generation.
5

Conversion Optimization

By analyzing the website and landing pages, Toprankers identified conversion bottlenecks and mapped out the buyer journey to increase engagement across all lead stages.

Testimonial

Kamna, what a journey it’s been! I’m immensely grateful for the impact you’ve had on Toprankers From the first day to transforming the business, your expertise as our Fractional CMO has been invaluable. Cheers to scaling new heights!

Gaurav Goel, CEO, Toprankers

Our Results

As a result of these actions, the following outcomes were achieved:

  • Lead Generation: Overachieved lead targets by 90%, indicating a significant increase in lead quantity and maintaining lead quality.
  • Qualified Leads: The number of qualified leads tripled, indicating a higher quality of leads generated.
  • Brand Awareness: Toprankers increased brand awareness by 10x, indicating that their refined messaging and marketing initiatives were resonating with their target audience.
  • Organic Traction: The company gained organic high-level traction, suggesting that its brand positioning and marketing strategies were successful in attracting organic interest.

Overall, Toprankers’ approach to addressing its marketing challenges and implementing a comprehensive marketing plan led to remarkable success in terms of lead generation, brand awareness, and organic traction.

90

Overachieved lead targets by 90%

3

Qualified leads tripled

10

Increased brand awareness