New Heights School, a beacon of educational excellence in Hardoi, faced the challenge of a static website that failed to reflect its dynamic values, mission, and vision. The existing website, with its typical school website structure and unfocused content, lacked the necessary engagement and clarity to attract potential students and convey the school’s unique offerings.
Client Name: New Heights School
We crafted a user-friendly and visually engaging website that seamlessly aligned with New Heights School’s brand identity. This included a modern layout, intuitive navigation, and high-quality visuals showcasing the school’s vibrant campus, diverse student body, and exceptional facilities.
Homepage
Old: A static image of the school building with unformatted text ineffective in describing the school’s history, infrastructure and achievements.
New: A dynamic slider showcasing the school video and real student photos, a project by AndPurpose Studio accompanied by concise and engaging headlines and a clear call to action.
Academics Section
Old: A single text-heavy page with confusing descriptions of each subject and a cluttered layout.
New: A visually appealing section with dedicated pages with interactive features, and easily accessible curriculum information for all school wings, playgroup, middle and high school showcasing academic details and curriculum of each standard.
Admissions Section
Old: A confusing and bureaucratic process with unclear instructions and hidden information.
New: A streamlined and transparent process with clear steps, online application forms, and readily available contact information, also with the ability to schedule a school tour for the parents supported by WhatsApp chatbot.
Infrastructure Section
Old: This section was non-existent on the old website.
New: New Heights School is the biggest school campus in Hardoi, Uttar Pradesh spread across 10 acres. We created a dedicated section highlighting the various academic and extracurricular infrastructure.
We moved beyond the typical school website content, focusing on crafting compelling narratives that resonated with the target audience. This involved highlighting New Heights School’s unique educational philosophy, showcasing student success stories, and providing parents with readily accessible information on admissions, academics, and extracurricular activities.
We collaborated with New Heights School to refine its brand colours, logo, and overall visual language. This ensured a cohesive and consistent brand experience across all digital platforms, strengthening brand recognition and enhancing visual appeal. Read our case study about the School brand-building journey here.
We implemented advanced website analytics to track user behavior and measure the effectiveness of the website redesign. This data-driven approach enabled us to continuously improve and ensure the website was optimized for maximum engagement and lead generation.
77% of web users access the websites on mobiles instead of desktops. The school’s New website is now mobile-friendly, encouraging a seamless web experience for its existing and potential consumers and enhancing its brand perception.
AndPurpose’s strategic website development and brand rejuvenation efforts resulted in significant improvements for New Heights School’s online presence:
AndPurpose’s expertise in website development and branding proved instrumental in transforming New Heights School’s digital presence. The revamped website, coupled with a refreshed brand identity and data-driven optimisation, enhanced the school’s online visibility and effectively communicated its unique value proposition to its target audience. This case study demonstrates the power of strategic web development in driving growth, strengthening brand recognition, and ultimately achieving educational excellence.
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