Dhriiti – The Courage Within, in collaboration with Jhini Learning LLP, is committed to fostering entrepreneurship with a focus on empowering women-led enterprises. Dhriiti has a strong legacy of supporting grassroots entrepreneurship by designing innovative, need-based interventions that build capacity, confidence, and networks for women entrepreneurs. Jhini Learning LLP complements this vision by bringing in knowledge-driven approaches and learning solutions tailored to the needs of micro and small businesses. Together, they have designed programmes that not only strengthen entrepreneurial skills but also create ecosystems where enterprises can thrive. Their joint mission is to empower women entrepreneurs to overcome structural challenges, scale their ventures, and contribute to inclusive economic growth. With their combined expertise, they aim to strengthen Aggregator Enterprises, a model that enables women to bring together and organize producers, artisans, and small businesses, thus creating shared opportunities for growth and sustainability. Through MAAE 2.0, they are committed to nurturing women-led enterprises with skills, mentorship, networks, and market opportunities, enabling them to create long-term impact in their communities.

MAAE 2.0 is a flagship initiative developed to empower women-led micro and small enterprises, particularly those operating as Aggregator Enterprises. The programme provides holistic support that goes beyond traditional training, offering practical workshops, one-on-one mentorship from seasoned professionals, peer learning exchanges, and access to wider markets. The aim is to ensure that women-led businesses can strengthen their business models, build resilience, and scale effectively. MAAE 2.0 prioritizes women entrepreneurs who are deeply committed to community impact and business sustainability. The programme focuses on two major hubs: the Delhi Hub, covering states across North India, and the Jorhat Hub, supporting enterprises in North East India. By participating, women entrepreneurs will benefit from a combination of capacity-building sessions, exposure to networks, ecosystem visibility, and long-term guidance to sustain their businesses. The initiative emphasizes creating a supportive entrepreneurial ecosystem where women-led Aggregator Enterprises can thrive, develop innovative solutions, and generate meaningful economic and social change within their regions.