Lavos Athleisure a sustainable athleisure brand made of natural bamboo sought a strategic partner to establish a strong brand presence, optimize its online and offline sales channels, and achieve exponential growth in the competitive Indian athleisure market with an effective go-to-market strategy , branding and marketing strategy
Our Solution
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01. Empowered Teams and Strategy
We crafted an effective team structure fostering collaboration, communication, and problem-solving skills, empowering Lavos teams to achieve their goals seamlessly. We also developed a data-driven product strategy aligned with market demand, capitalizing on product differentiation, and establishing a competitive positioning.
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02. Optimized Sales Channels
Our team conducted a thorough competitor analysis, providing Lavos with insights into their strengths, weaknesses, opportunities, and threats. We also analyzed Lavos’s sales across online and offline channels, revealing trends, patterns, hero products, and improvement & growth areas, laying the foundation for strategic growth.
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03. Go to Market Strategy
We worked with them to find the balance between the product and consumer mapping, distribution channels, packaging, messaging, and overall brand reach in retail/EBO stores, or online through their website and marketplaces like Amazon, Zivame, and Myntra.
05. Expanded Brand Reach
Lavos Athleisure is a sustainable athleisure brand with all its products made of natural bamboo. With its unique offering, there was a need to highlight its USPs to appeal to its young and conscious target audience. We crafted a compelling creative strategy, amplifying Lavos’s brand presence and engagement through social media marketing, video and image content, influencer marketing, and brand collaborations.
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04. Building Partnerships
In our journey to build a D2C brand, we highlighted the importance of building a holistic brand strategy with a presence in major marketplaces to maximize consumer discovery and brand reach and hence partnered with major e-commerce marketplaces in India to achieve the same goal.
We secured Lavos’s participation in Amazon’s Launchpad program, providing access to valuable resources and support for emerging brands. Also revitalized Lavos’s presence on other e-commerce platforms, including Myntra and Flipkart with better-negotiated terms.
Additionally..
We crafted a compelling creative strategy, amplifying Lavos’s brand presence and engagement through social media marketing, video and image content, influencer marketing, and brand collaborations.
Our Results
100
sales growth on Amazon India
1+
Users reached on Social Media
Conclusion
Our comprehensive go-to-market strategies empowered Lavos Athleisure to establish a strong brand presence, optimize its online and offline sales channels, and achieve exponential growth, solidifying its position as an emerging athleisure brand in India.
