New Heights School, located in Hardoi, India sought to elevate its presence and establish itself as a premier educational institution for children in the region. Facing competition from other schools, New Heights desired to differentiate itself through its key strengths: quality education, spacious campus, diverse student body, affordability, and exceptional sports facilities.
Our Approach
Recognising the need for a tailored approach, our team embarked on a comprehensive Go-to-Market strategy development process for New Heights School.
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01. Detailed Market Research
We conducted comprehensive market research, including competitor analysis, geotargeting, target buyer and consumer mindset analysis. This provided valuable insights into the educational landscape of Hardoi and the needs and aspirations of parents seeking schools for their children.
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03. Strategic Marketing Mix
We formulated a comprehensive marketing mix strategy encompassing diverse channels such as online advertising, social media marketing, print media, and community outreach programs. This multi-pronged approach ensured maximum reach and engagement with the target audience.
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02. Buyer Persona Development
We created detailed buyer personas representing key target audience segments, including parents of varying income levels, educational backgrounds, and cultural contexts. This enabled the school to tailor its messaging and outreach efforts to resonate with different segments effectively.
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04. Personalized Communication
We implemented innovative strategies to connect with parents on a personal level. These included initiatives such as “Mom Ambassadors” and “Parent Ambassadors” programs, leveraging the power of peer-to-peer communication and building trust among potential parents.
Project Outcome
Enhanced Stakeholder engagement
Our detailed on-ground analysis of students, parents and the team helped the management to understand the situation on the ground truly helping them to get the right measure of students’ sentiments and needs, parents’ wants, and gaps in the team’s understanding and expectations, helping us to shape a more cohesive GTM Strategy.
Enhanced Brand Awareness
New Heights School experienced a substantial increase in brand awareness within the Hardoi community, with a considerable rise in website traffic and social media engagement.
Improved Brand Perception
Parents’ perception of New Heights School as a high-quality, affordable, and diverse educational institution significantly improved, solidifying its position as a leading choice in Hardoi.
Stronger Community Engagement
The “Mom Ambassadors” and “Parent Ambassadors” programs fostered a vibrant school community, increasing parent engagement and participation in school events and PTMs.
Enhanced Digital Presence
New Heights School’s online presence underwent a major transformation, with a revamped website, engaging social media content, and an optimized online admissions process, making it easier for parents to connect and learn about the school.
Conclusion
Our Go-to-Market strategy for New Heights School demonstrated the transformative power of personalized marketing approaches. By understanding our target audience’s unique needs and aspirations and implementing innovative communication strategies, New Heights School gained prominence in Hardoi, attracting more students and solidifying its position as a leading educational institution in the region.
