Committed to the three pillars of sustainability, society, and strategy (the 3 S’s), we at AndPurpose, a social impact marketing agency, recently took our mission global to the ChangeNOW 2024 Summit in Paris.
This prestigious event, recognized as the world’s largest gathering dedicated to solutions for the planet, provided a platform for us to share our expertise on a global stage where AndPurpose’s Founder, Kamna Hazrati served as a speaker on the panel about New Narratives for Systems Change.
The ChangeNOW Summit served as a powerhouse for collaboration on sustainability solutions.
The event convened thought leaders, innovators, and changemakers, offering over
- 200 workshops and thought-provoking talks,
- 400 inspiring global speakers, and
- 1,000 innovative and sustainable solutions showcased,
The summit fostered connections between the 35,000+ changemakers from over 120 countries. This diverse group united to address Earth’s most pressing challenges.
We Shared Expertise on New Narratives for Systems Change
Representing AndPurpose on this global platform, our founder Kamna Hazrati, was a speaker at a panel on “New Narratives for Systems Change” highlighting the importance stories have in shaping the world we live in today.
The session had amongst it the legendary founder of BLabs Mr. Andrew Kassoy along with climate change advocate Mr. Christopher Guerin, CEO Nexans, and our fellow panellists Mr. Akira Nakahara (CEO of Imperative 21) and Mr. Kevin Tayebaly (co-founder of ChangeNOW), explored the critical role of storytelling in driving sustainable change within the business ecosystem.
Insights from the Panel
We started off by putting a light on the relationship between systems and narratives, to which Mr. Nakahara rightly answered,
“Systems and stories are interconnected, systems don’t change until stories do.”
This prompted a continued quote by Kamna,
“The stories we tell and the narratives we share, play a key role in shaping our mental models. To bring sustainable changes at the systems level, we need to work on telling the right stories.”
Henceforth, the discussion focused on empowering participants to identify impactful narratives and initiate strategic shifts to create positive change within their spheres of influence.
We concluded the panel discussion by mentioning “Not Sympathy, but Empathy”, to be the starting point for people and organisations to make a shift in the way they participate or support narratives in the present day.
Early Innovators to Big Corporations
The summit highlighted a clear trend: brands and organizations are dedicating resources to inspire consumer action. With a growing focus on ethical values and environmental impact, consumers are making conscious choices regarding the products, services, and narratives they support.
Bigger businesses have also started to work on how their impact footprints match with their global footprint.
Witnessing a Global Shift Towards Sustainability
The ChangeNOW Summit was a powerful witness to the growing global commitment to sustainability. We observed thousands of businesses actively integrating climate-conscious and cutting-edge green technologies to achieve combined growth and positive impact.
ChangeNOW: A Catalyst for Action and Connection
We deeply resonated with the summit’s mission of fostering solutions for the planet. The event brought together a diverse group of changemakers, including activists, entrepreneurs, and future leaders, all united by a shared mission:
building a sustainable future for generations to come.
ChangeNOW provided a platform where ideas could flourish into actionable solutions and connections could ignite powerful movements. By fostering collaboration and inspiring action, events like ChangeNOW actively pave the way for a brighter future for both humanity and the planet and we were proud to share our mission at AndPurpose with the prestigious audience at ChangeNow.
And as the event highlighted everywhere,
