New Heights School, nestled in the heart of Hardoi, faced the challenge of a stagnant brand identity that failed to reflect its transformative educational philosophy and vibrant student community. Their existing brand materials lacked consistency, clarity, and impact, hindering their ability to attract a wider audience and establish themselves as a leading educational institution in the region.
Client Name: New Heights School
Recognizing the need for a comprehensive branding strategy, AndPurpose agency partnered with New Heights School to create a cohesive and impactful brand identity that captured the essence of their unique offerings.
We conducted a thorough audit of New Heights School’s existing brand materials, identifying strengths, weaknesses, and inconsistencies. This in-depth analysis provided valuable insights into the school’s current brand perception and areas for improvement. Also considering that it is a 12-year-old establishment, hence we needed to experiment with a refreshed look but not change it drastically so it hampers their operational executions.
We collaborated with the school leadership and key stakeholders to define New Heights School’s core values, mission, and vision including the school directors, principal and teaching staff. This collaboration backed by extensive team sessions and interviews served as the foundation for developing a powerful brand essence that resonated with its target audience.
We crafted a new visual identity that encompassed a redesigned logo, colour palette, typography, and imagery. This visual system coherently reflected the school’s values of innovation, diversity, and academic excellence. The new & refreshed look also helped to elevate the brand perception of a new age branded school.
We developed a clear and consistent messaging framework that effectively communicated New Heights School’s unique value proposition and differentiated it from competitors. This messaging framework served as a guiding force for all communication channels.
We partnered with New Heights School to implement the new brand identity across all internal and external communication materials, including website, marketing materials, student handbooks, uniforms, and signage. This ensured a holistic and consistent brand experience for all stakeholders.
AndPurpose’s strategic branding initiative transformed New Heights School’s image, propelling it to the forefront of Hardoi’s educational landscape. By crafting a compelling brand identity and seamlessly integrating it across all communication channels, we enabled the school to effectively communicate its unique value proposition, attract a wider audience, and ultimately achieve its ambitious growth objectives.
IT'S TIME FOR YOU TO MAKE A MOVE.
